Finding it difficult to recruit for face-to-face market research sessions? While getting respondents back in the room may seem simple, it can take a little extra work to fill those in-person sessions.
The team at THN have come up with a few different ways to try and get respondents back in the room:
- Cash Is King
Cash is by far the biggest bonus for face-to-face groups – instant gratification for the respondent. This is especially the case for younger respondents.
- Higher Incentives
As respondents might need to go out into the cold, drive to a certain location, park their car or use public transport, they may have to put in extra effort to get there, we suggest higher incentives may raise respondents’ interest to attend.
Life will sometimes get in the way – especially being in the middle of cold/flu season, there are a number of external factors that could determine whether or not respondents will make it to a session.
We recommend over-recruiting so Project Managers can do their best to fill groups where possible and have standby ready to go if need be.
- Group Times
We have found that the 5:30 pm time slot is best to allow people to travel to the venue after the usual 5 pm finish at work. If groups are at 5 pm, groups are harder to get the majority of people to attend. On the other hand, groups that are from 8 pm and during the day are also difficult to recruit.
To find out more about how we can assist you with your next market research project – please get in touch with Shelley or Tracey here!