Finding it difficult to recruit for face-to-face market research sessions? While getting respondents back in the room may seem simple, it can take a little extra work to fill those in-person sessions.
The team at THN have come up with a few different ways to try and get respondents back in the room:
- Cash Is King
Cash is by far the biggest bonus for face-to-face groups – instant gratification for the respondent. This is especially the case for younger respondents.
- Higher Incentives
As respondents might need to go out into the cold, drive to a certain location, park their car or use public transport, they may have to put in extra effort to get there, we suggest higher incentives may raise respondents’ interest to attend.
- Over-recruits
Life will sometimes get in the way – especially being in the middle of cold/flu season, there are a number of external factors that could determine whether or not respondents will make it to a session.
We recommend over-recruiting so Project Managers can do their best to fill groups where possible and have standby ready to go if need be.
- Group Times
We have found that the 5:30 pm time slot is best to allow people to travel to the venue after the usual 5 pm finish at work. If groups are at 5 pm, groups are harder to get the majority of people to attend. On the other hand, groups that are from 8 pm and during the day are also difficult to recruit.
To find out more about how we can assist you with your next market research project – please get in touch with Shelley or Tracey here!