Great qualitative research depends on the right people being in the room, whether that’s a physical one or an online one. At The Human Network (THN), we go beyond recruitment lists to ensure that participants are not only on-spec but also engaged, articulate, and prepared to share their authentic opinions. From focus groups and interviews to online communities, we manage every step with care and attention to detail.
Focus Groups: In-person or Online
Whether you’re running a traditional face-to-face focus group or a digital alternative via Zoom or Teams, THN can collaborate with you and tailor our support to your needs.
- Recruitment: Our project managers expertly sort survey responses before conducting in-depth phone screening.
- Personalised Conversations: We engage participants directly to confirm not just demographics, but also values and authentic opinions.
- Digital Support: Our dedicated team helps respondents prepare for online platforms, making sure everyone is confident and ready to participate.
- Task Management: From pre-tasks to homework assignments, we ensure everything is completed before sessions begin.
- On-the-day Monitoring: We track group attendance, following up with late arrivals to keep sessions running smoothly.
One-on-One Interviews
Recruiting for interviews requires careful coordination to ensure everything works seamlessly around the interviewer’s schedule. At THN, we apply the same rigorous process used in focus groups:
- Manual Sorting & Screening: We carefully review responses, followed by extensive phone screening.
- Right Fit Recruitment: We prioritise articulate, thoughtful respondents who align with your project objectives.
This approach ensures interviewers spend their valuable time with participants who truly matter.
Online Communities/Panels
Online communities can provide rich, ongoing insights, but only when participants are well-prepared and engaged. At THN, we know how important it is to get this right.
- Thorough Screening: We manually sort and phone-screen to confirm the right participants.
- Clear Expectations: Respondents receive a detailed explanation of their involvement, tasks, and timelines.
- Access & Support: We ensure participants are set up with the right access and have completed their assigned activities.
- Incentives: We can organise rewards for participants to boost engagement and retention.
Why Choose THN for Qualitative Research?
At The Human Network, we don’t just fill seats; we connect you with people who can provide meaningful, authentic insights. By combining manual respondent sorting with personalised phone screening, we ensure your focus groups, interviews, and communities are powered by individuals who are engaged, articulate, and ready to contribute.
Whether face-to-face or online, we’re here to make your qualitative research recruitment reliable, flexible, and seamless.
Real people. Real data. Real insights. The Human Network.
Recruiting your next qualitative study? Get in touch with us here for a quote!