We’re a people business.

Finding the right people for your project is what we’re good at. Very good at.

Thank you! 94% recall rate, must be a new world's record!

Jodi, Ipsos

I was very happy with how things went for this project. Tracey did a great job! This recruit was a bit out of the ordinary and it was handled really well. Tracey was also really great at keeping on top of the respondents throughout the running of the online community, we had a 100% completion rate which is fantastic. No complaints with how it went, would definitely use THN again!

Ellie Burton, Ruby Cha Cha

The project went really well overall! I always enjoy working with you guys and think the quality of your respondents are fantastic.

Steph Karayannis, Fiftyfive5

Thank you so much Tracey and the team at THN for always going over and above to not only recruit great respondents who are on spec and high contributors in the focus groups, but also help us pressure test our pre-tasks by actually completing the tasks yourselves by going to the store and taking pictures – we are so grateful!

Kim Braganza, Kantar Added Value

A huge thank you for all your help with the groups. Awesome job on the recruitment (particularly in Brisbane where we had a great creative bunch of brains!) All managed effortlessly by yourselves – and making our lives immensely easier.

Katie Lucas, Fiftyfive5

Thanks so much for your fantastic service - it’s always great to work with you! The panelists were really cooperative and easy to work with – I don’t think there were any dramas at all. It was a long day but I believe we have gathered some very valuable data.

David Harris, Sanitarium

This project ran like clockwork and I really appreciated all the effort that went in to finding the right respondents and quickly responding to changes as they popped up. Also, thanks too for proactive communication throughout the project. The Human Network team always make me feel in the loop and up-to-date with where things are at. Love your work!

Bryony Ranford, brandtonic

Tracey has been an absolute delight to work with. I know that she's completely on top of the project through her prompt, concise & professional communication and on top just a lovely person. I can't speak highly enough.

Kate McQuilkin, Immerse Strategy

Thanks for everything, we couldn’t have done it without you, you guys provided more than quarter of the sample from amongst 10 different suppliers!

Soo Bahk, ADP Group

We are so happy with the amazing job Jacqui and Claire did recruiting so many groups, to such a high standard! We really appreciate you keeping us updated throughout the process, and for always striving for great participants, we really do notice the difference (as do our clients) and it makes our job so much easier.

Jac Doyle, Harvest Insights

The online communities were buzzing and it has been hard to choose respondents for the next research stage... since they have all been so good!

Belinda Heath, Real Ethnography

I have to say, I worked with many recruitment companies in different states & regions, in terms of the level of quality and consistency, THN is the best by far! Well done!

Isabel Zhang, Nielsen

Last night's group was outstanding. The clients (all 6 of them!) were very impressed with the variety of people and how articulate and on task they were.

Susan Spanitz, InnoSense Consulting

We were very happy with the recruitment – all the respondents were on spec, happy to join in and engaged. We appreciated the speed with which you recruited the groups and the professionalism of your staff.

Sara-Lee Been, Fifth Dimension

Amazing response! I am wrapped!! And so is the client! And the host is incredibly impressed at the engagement on this project... says it is his highest ever, mind you, a very engaging subject!

Gabrielle Zerafa, Nielsen

Super recruitment again so thanks a lot for all of your efforts. It makes my job easier when we’ve got great people to chat to. The client was very impressed with the quality too.

Claire Martin, Added Value, Shanghai

All went really well as usual thanks – clients were very happy with the ‘spot on’ participants!

Lana Bruskina, FiftyFive5

Overall, it was great working with THN and I really appreciated the effort and consideration that went in to recruit the right participants for our project.

Emily Jones, Principals

It was very successful indeed —in no small part due to your amazing recruitment. 100% amazing.

Rigas Harbilas, The Practice

A HUGE thank you for last night, some really fantastic respondents & incredibly diverse group of women. Thanks so much for making last night such a great session & our lives that bit easier.

Katie Lucas, The Lab Insight & Strategy

THN are a great team to work with, I’ve used them over a number of years now and they are my go-to partner for high quality respondents, project managers who go out of their way to make my life easier and guidance/advice on difficult consumer recruits.

Hannah Krijnen, Fiftyfive5

I look forward to working with you again soon - you always make things nice and easy for me. It's wonderful passing things to you and feeling assured everything will be done to the correct specs.

Janice Armstrong, Colmar Brunton NZ

Tracey has really represented everything we look for from recruiters. She has been completely fabulous in checking on how things are going and working with us to find solutions whenever anything arises

Hannah Krijnen, Fiftyfive5

I thought you did a good job of recruiting to spec in a short time-frame; and given we managed to get the vast majority of people to carry out their Pinterest boards too, we were very pleased.

Ergo Strategy, Ed Elias

Excellent people in terms of respondents being on spec even to the segment level, being talkative and friendly, doing pre-work, and letting us into their homes. So massive thank you there. It really contributed to the success of the project!

Carina Serreze, Fiftyfive5

Again thanks for all your effort on the job – it was fantastic to work with you and your team… looking forward to the next one!

Ben White, Ruby Cha Cha

I just wanted to say what a delight it has been to work with you on this project. You have been nothing short of fabulous. Every step of the way you have been there, followed up and sorted it out. Thank you, thank you, thank you!

Vivian Rowden, Through The Looking Glass

All the work prior to Christmas went really well. As always the team were highly organised and were a pleasure to work with. The recruit was excellent even when it was so close to Christmas. Thanks again to the team, I always know the project is safe hands with them!

Kate McQuilkin, Immerse Insight & Strategy

We could not have been more pleased. All the respondents were great, really engaged and open in the sessions. Our client was blown away with the groups and the level of detail we were able to get. Working with Claire on this was fantastic. Such a smooth process, I was kept up to date all the way through and was made to feel confident from the start. Nothing I could improve on at all.

Bethan Hockey, Kantar Added Value

The respondents were fantastic last night, thank you so much! Everyone at BrandHook is raving about what a fabulous job you have been doing for us!

Sarah Bugden, BrandHook

Kathryn did a great job taking the brief and filling the groups without any issue. She also did a great job collecting the homework and sending it to me in a nice organised format and provided frequent and clear updates which is much appreciated.

6 April 2018

Get the most out of your focus group

As the global population continue to be steadily, speedily and relentlessly consumed by the influence of technology, Market Researchers have enormous opportunity to use these platforms creatively to gain insights about their consumers.

However, the debate has long raged that face to face focus groups may no longer be as relevant in this new world. THN feel though that online studies should not be viewed as a substitute for in person discussions, and instead that each method of group interviewing has its own unique capabilities and advantages.

Perhaps a more appropriate perspective would be to consider face-to-face and online focus groups as complementary research methods.

While marketers, researchers and brand managers live and breathe their brands and understand their own worlds like no others, they don’t necessarily “walk in the shoes” of those who purchase their products or utilise their services.

The advantage of having your carefully recruited target respondent sitting captive in front of you, face to face, voice to voice for several hours allows one to study body & behavioural actions and engage directly giving unique insight in to the needs and emotions of consumers. If we can understand what drives their purchasing behaviour we are well on the way to unlocking the pot of gold!

Every day THN Project Managers recruit many respondents for face to face groups to meet our clients’ requirements so we’ve gathered some “top tips” from the team to help ensure you get the most out of your groups.

Make homework tasks as well described and user friendly as possible.
If a homework task is to be included in the research making it as simple to complete as possible aids participants to submit it on time and as required - remember not all respondents have a lot of computer or technical literacy or access to printers etc. If the homework is to be completed AFTER the group, it’s always a good idea to have the moderator explainthe task/s in depth at the end of the focus group. An example of the clients’ expectations is also always helpful.

Educate your participants.
Having the respondents understand, even vaguely, why the research is taking place from the start seems to produce higher attendance levels and better engagement. Participants are not just there to sit in the room for an hour and get their money, they are there to influence the decision-making process of a major company and they appreciate being understood & having the importance of their contributions valued.

Know the people you're targeting.
Apart from the obvious (CASH incentive), suitable start times for the demographic we are looking for has always produced good results, i.e. 10am groups for stay-at-home parents who would normally find it hard to attend a group from 3pm onwards or evening group for full-time workers that would struggle to make it for a daily session.

Keep to the schedule.
Of course, sessions starting and finishing on time and as promised are always very well noted with respondents and funnily enough something as small as having refreshments included where possible is always mentioned as an added bonus in feedback

Hold the groups in different venues or in a different way to the ‘norm’.
We've seen positive feedback of late with quite a few THN Facebook ratings and comments (with 5-stars) mentioning their group was held in an enjoyable location (pub, zoo, notable head office, retail store etc). Spicing things up and taking them to the (often perfectly matched) source seems to spark their interest & involvement even further and leaves them with positive things to say about THN, the client and also the venue/product and or service itself.

Chose your moderator purposefully.
We see ample comments of recognition and praise go to engaged, welcoming & organised moderators and the difference it makes in the session. Involving everyone evenly ensures all participants have the chance to voice their opinions and also feel they are genuinely considered and valued.