We’re a people business.

Finding the right people for your project is what we’re good at. Very good at.

Thanks so much for your fantastic service - it’s always great to work with you! The panelists were really cooperative and easy to work with – I don’t think there were any dramas at all. It was a long day but I believe we have gathered some very valuable data.

David Harris, Sanitarium

Amazing response! I am wrapped!! And so is the client! And the host is incredibly impressed at the engagement on this project... says it is his highest ever, mind you, a very engaging subject!

Gabrielle Zerafa, Nielsen

Just wanted to say that the latest project you recruited (10 groups) was so great - we were super happy with the quality of the respondents and how articulate and on spec they were. Thanks again to you and the team for such great work!

Peter Drinkwater, House of Brand

The respondents were fantastic last night, thank you so much! Everyone at BrandHook is raving about what a fabulous job you have been doing for us!

Sarah Bugden, Brandhook

Again thanks for all your effort on the job – it was fantastic to work with you and your team… looking forward to the next one!

Ben White, Ruby Cha Cha

Tracey has really represented everything we look for from recruiters. She has been completely fabulous in checking on how things are going and working with us to find solutions whenever anything arises

Hannah Krijnen, Fiftyfive5

I know yesterday’s groups were a bit of a challenge for you to recruit, I just wanted to assure you that your efforts didn’t go in vain – they were an absolutely fantastic bunch of women and we got a lot from the group yesterday. Thank you for all of your work, we were really pleased with the recruitment and are looking forward to tonight’s group!

Emily Sak, Pacific Magazines

Thank you so much Tracey and the team at THN for always going over and above to not only recruit great respondents who are on spec and high contributors in the focus groups, but also help us pressure test our pre-tasks by actually completing the tasks yourselves by going to the store and taking pictures – we are so grateful!

Kim Braganza, Added Value

Once again, last night was a great group. Thank you so very much for all your hard work. I am again extremely impressed with all that you did.

Paul Benning, IBI Partners

We have been using The Human Network since 2007 to recruit panelists for our consumer tests and we have always found you to be helpful, cooperative and efficient.

David Harris, Sanitarium

Firstly I have to say a huge thank you for the respondents, they were great and right on spec. Everyone turned up, and in fact because everyone was ten minutes early last night we started and finished early.

Katharine Milner, The Leading Edge

The online communities were buzzing and it has been hard to choose respondents for the next research stage... since they have all been so good!

Belinda Heath, Real Ethnography

We were very happy with the recruitment – all the respondents were on spec, happy to join in and engaged. We appreciated the speed with which you recruited the groups and the professionalism of your staff.

Sara-Lee Been, Fifth Dimension

Super recruitment again so thanks a lot for all of your efforts. It makes my job easier when we’ve got great people to chat to. The client was very impressed with the quality too.

Claire Martin, Added Value, Shanghai

Excellent people in terms of respondents being on spec even to the segment level, being talkative and friendly, doing pre-work, and letting us into their homes. So massive thank you there. It really contributed to the success of the project!

Carina Serreze, Fiftyfive5

THN are a great team to work with, I’ve used them over a number of years now and they are my go-to partner for high quality respondents, project managers who go out of their way to make my life easier and guidance/advice on difficult consumer recruits.

Hannah Krijnen, Fiftyfive5

Just wanted to say thanks for everything on this project. All the respondents were fantastic, despite a rather challenging screener and complex segments. You’ve been flexible, communicative and helpful at every step of the way and this has really reinforced everything I love about working with THN.

Steph Karayannis, Fiftyfive5

...These were some of the best respondents I've ever had. All were articulate and they all participated well.

David Templeman, MediaCom

It was very successful indeed —in no small part due to your amazing recruitment. 100% amazing.

Rigas Harbilas, The Practice

I have to say, I worked with many recruitment companies in different states & regions, in terms of the level of quality and consistency, THN is the best by far! Well done!

Isabel Zhang, Nielsen

I just wanted to say what a delight it has been to work with you on this project. You have been nothing short of fabulous. Every step of the way you have been there, followed up and sorted it out. Thank you, thank you, thank you!

Vivian Rowden, Through The Looking Glass

I look forward to working with you again soon - you always make things nice and easy for me. It's wonderful passing things to you and feeling assured everything will be done to the correct specs.

Janice Armstrong, Colmar Brunton NZ

Thanks for the respondents today. They were fantastic and exactly what I was looking for.

Rigas Harbilas, The Practice

Thank you! 94% recall rate, must be a new world's record!

Jodi, Ipsos

Thanks for everything, we couldn’t have done it without you, you guys provided more than quarter of the sample from amongst 10 different suppliers!

20 August 2015

4 tips to ensuring top notch online community participation

We recruit (and manage) A LOT of online communities here at The Human Network and we’ve learned some crucial techniques over the years about how to recruit the right people for your project and equally importantly, keep them participating from start to finish.

Sherise is one of our resident experts in online community recruitment and is the keeper of our enormous checklist detailing how we go about recruiting the people who best fit your online community brief.

While the list starts with the obvious items such as ‘how many respondents are required?’ and ‘how much is the incentive?’ etc etc, Sherise has kindly agreed to share four crucial points that are often overlooked in the brief, but are absolutely essential in ensuring great participation and completion:

Tip #1: What is the anticipated time commitment on each day?

While it might seem simple, we find that respondents are always concerned about how long it’s going to take them to complete the online community so it’s important to detail this from the outset. The time commitment should also state whether there is a certain time of the day they need to log on etc so that they can gauge whether they can fit the commitment into their schedule.

Tip #2: Will respondents be required to take photos or videos?

While we assume that in this day and age most people have access to a phone/video, this is not always the case (or if they do, they may not know how to use them!) so it can save a lot of mid-project trauma to ensure that respondents can provide all the required material from the outset.

We also find that respondents can understandably be a bit cautious about who they may need to take photos/videos of – especially if it’s their family. Being fully briefed at the time of recruitment about what the topics of the photos and videos may be ensure that we don’t have someone start the online community only to drop off halfway through because they don’t have the capability or interest in providing this content.

Tip #3: What will the process be if respondents experience any technical difficulty?

The first truth of online communities is that there will always be technical difficulties (whether they be yours or the participant’s!) Therefore, it’s essential to provide respondents with a contact person or troubleshooting checklist so that if they run into any difficulties, they can be addressed quickly to ensure that the project keeps progressing. Respondents tend to drop off quickly if their technical difficulties are not being dealt with in a timely manner.

Tip #4: Provide a draft discussion guide or an outline of exactly what respondents will be asked to do.

Often we will be asked by potential respondents about the type of questions or activities that they may be asked to do. We find that it’s very useful to be able to talk through with them the type of questions that may be asked and also for us to identify any requests that may be problematic. Being able to discuss tricky issues at the beginning means that respondents are better prepared for them and willing to participate with every requirement. I particularly discuss creative tasks like collages and any tasks that involve them leaving home – eg a store visit, photo and video content etc.

So these are our four ‘often overlooked’ project points that will facilitate not only excellent recruitment, but high levels of project completion. But of course there are more – so if you’re interested in discussing online communities with us, please get in touch!

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